Mount Rainier Social Media
Turned park rules, natural history, and timely visitor information into social content with a puckish sense of humor and a strong visual point of view.
Impact
Authentic Voice
Content shot and written on the ground gave the account a consistent, credible identity that resonated with followers.
Engagement Growth
Posts produced during this period outperformed the account's historical average for saves, shares, and comments.
Visitor Inspiration
Multiple followers cited specific posts as the moment they decided to visit or revisit the park.
Institutional Adoption
Several images were selected for use in park print and digital communications beyond the original social context.
