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Timed Entry Reservation Campaign

To support the launch of a new timed entry reservation system at Mount Rainier National Park, I developed a cohesive public service announcement campaign aimed at educating visitors before arrival and reducing congestion at park entrances…

Impact

Visitor Compliance

The campaign significantly increased awareness of the timed entry system, reducing frustration at park entrances.

Clear Communication

Visitor surveys showed measurable improvement in understanding of the reservation process following the campaign.

Reduced Congestion

The communications contributed to a more evenly distributed visitor flow, easing pressure on peak-time infrastructure.

More Work

Timed Entry Reservation Campaign

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Timed Entry Reservation Campaign

To support the launch of a new timed entry reservation system at Mount Rainier National Park, I developed a cohesive public service announcement campaign aimed at educating visitors before arrival and reducing congestion at park entrances, trails, and sites. The design strategy included clear, approachable visuals adapted for social media, the park website, and on-site print materials like sandwich boards, roadway signs, orientation boards, and rack cards to ensure consistent, recognizable messaging across all platforms.

Client
Mount Rainier National Park
Year
2024
Skills & Tools
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